IUVENI replaces the vital, protective layer in hair, the Cell Membrane Complex. IUVENI replaces the molecules that are damaged, restoring hair’s natural softness and strength.

In all instances, you have to put enough Lipid Layer Quencher on to coat every hair, just like you would with a chemical service. In order for chemicals to react they have to touch, if you want every hair to be healed, it needs to be coated.

Lipid Layer Quencher also has a quenching/chelating/buffering agent that will remove any reactive molecules that might be in the hair. This is the second reason that you need to coat every hair. Let it react for 5-10 minutes.

When you rinse your client’s hair you should leave a small amount of Lipid Layer Quencher in. Let the lipids dry into the hair to complete the process. Don’t use heat above 170 C/ 395 F, because you have just restored lipids that will conduct heat. If you do need to use high heat, use a heat protection spray. (We recommend any heat protectant that has any of the following chemicals: polyquaternium-28 PVM/MA copolymer, polyquaternium-55, lauryl methacrylate copolymer)

Oxidative color

  • Process your color like normal
  • Rinse your client at the bowl until the water runs clear. DO NOT SHAMPOO!
  • Apply IUVENI in place of shampoo – use enough to coat every hair (normally between1.5-2 ounces)
  • Watch to see if IUVENI is soaking into the hair
  • Add more to the sections where it soaks in
  • Let it sit for 10 minutes
  • Rinse IUVENI
  • Dry and Style

Highlights/Baylage/High lift tint

  • Pull foils and rinse well for five minutes
  • Apply IUVENI so it coats every hair, scalp to ends
  • Watch to see if IUVENI soaks into the hair
  • Add more to the sections that soak it up
  • Let it sit for 10 minutes
  • Rinse and Style

If you are applying a toner you need to determine how healthy your client’s hair is. If you determine the condition is bad enough then you can do a IUVENI treatment in between the highlight and the toner. If the hair is in good enough condition, you can skip the treatment between the two processes, but always do a treatment after rinsing out the toner.

Perm

  • Pull the rods and rinse out the neutralizer
  • Apply IUVENI so it coats every hair, scalp to ends
  • Watch to see if it is soaking in. 
  • Add more IUVENI to the section that soaked it in
  • Let it sit for 10 minutes
  • Rinse normally

Quencher will not interrupt the air neutralization process.

Stand Alone Treatment

  • Shampoo and rinse
  • Add IUVENI so it coats each hair, scalp to ends
  • Watch for it to soak into the hair
  • Add more IUVENI to the sections that soak it up
  • Let it sit for 10 minutes
  • Rinse and style


Use this time to give your clients the full spa experience. 

Client Use at Home

  • Apply to clean, wet hair.
  • Use IUVENI in place of conditioner as needed
  • Apply IUVENI from scalp to ends
  • Let it sit for 10 minutes
  • Rinse and style

In the shower is a good place. Most clients will not be able to watch to see if it soaks in. So, please direct them to use it like a conditioner except coat the scalp to the ends of the hair.  They will not need to use it every time they shampoo, only when they feel their hair is starting to feel dry or as needed. 

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